DOGGIE DEODORANT RIDS ROVER OF ODOR

DOGGIE DEODORANT RIDS ROVER OF ODOR

HALLANDALE, Fla. (Wireless Flash) -- Here's yet another sign people are going overboard humanizing their pets: the world's first deodorant for dogs. The doggie deodorant doesn't yet have a name, but it supposedly will rid a Rover of odor and keep him from stinking for at least a week. A spokesperson for SMLX Technology, which is making the doggie deodorant, says the stuff works by neutralizing a dog's stinky body odor -- not by covering up the stink with a perfume smell. The product won't be available until later this year.

CONTACT: Nick Levandoski, ***1/2; Arrange with Glen Caulder; Boca Raton, FL; 1-800-514-5080 or (561) 998-4888