BODYBUILDER JAKE STEINFELD HAS `LACROSSE' TO BEAR

BODYBUILDER JAKE STEINFELD HAS `LACROSSE' TO BEAR

LOS ANGELES (Wireless Flash) -- Bodybuilder Jake Steinfeld is dumping his dumbbells for a lacrosse stick. The 42-year-old fitness trainer has just organized America's first professional lacrosse league and he hopes it will become as popular as baseball or hockey. Steinfeld says he's been a lacrosse lover since he was a teen but feels the sport hasn't caught on because many Americans haven't been exposed to it -- even though it was invented by Native Americans. Although he briefly considered turning the league's lacrosse players into trashy personalities a la TV wrestlers, Steinfeld says the sport doesn't need a hard sell because it contains the three elements sports fans love most: hitting, scoring and speed. The first game for the Major League Lacrosse league is scheduled for July 8 in Columbus, Ohio.