`NAD'S' INVENTOR: NAUGHTY NAME HELPS BUSINESS

`NAD'S' INVENTOR: NAUGHTY NAME HELPS BUSINESS

LOS ANGELES (Wireless Flash) -- Have you ever tittered and giggled at those infomercials for that Australian hair removal gel called "Nad's"? You're not alone. The inventor of the green goo, Sue Ismiel, says she named the product after her daughter Natalie -- but admits the other meaning of "nads" -- as slang for "gonads" -- has made her the butt of countless jokes. Ismiel claims the owner of one famous Aussie racing greyhound named the dog after her product just so folks would yell "Go nads, go nads" whenever the pup raced. At first she felt bad -- but Ismiel now has no problem because the jokes has given her more free advertising than she ever dreamed of. In fact, the inventor now drives a convertible with custom license plates reading "Nad's."