NEW FASHION TREND: BELLY LIGHTS

NEW FASHION TREND: BELLY LIGHTS

ST. LOUIS (Wireless Flash) -- A St. Louis entrepreneur is busting a gut to make his invention the next big fashion trend. Gary Kellmann has invented a flashing multi-colored light that fits in the belly button to be an alternative to navel piercings. Kellmann says over half a million of the so-called "Belly Lights" have been sold so far. Although you'd figure they'd only be popular with club kids, it seems they're lighting a fire with grandmas. He says one 74-year-old grandmother bought one to wear for her husband to spice up their love life, while other seniors wear them to shock their friends. The belly lights sell for about $10 each but, best of all, no piercing is needed.