HEINZ TO SQUEEZE MORE COLOR INTO KETCHUP
HEINZ TO SQUEEZE MORE COLOR INTO KETCHUP
ALEXANDRIA, Va. (Wireless Flash) The Heinz food company says it will introduce a new colored ketchup sometime next month. The company says the color candidates are orange, pink, yellow and purple but it wont confirm the winning color until its released. However, insiders say all signs are pointing to purple. A Color Marketing Group color expert says Heinz will probably market the new ketchup to younger kids and purple is a popular color for tots because of Barney. Another purple vote comes from Lynn Dornblaser, who reviews grocery store items for the Global New Products Database. She thinks the new ketchup will be purple because its a unisex color that wont be confused with other condiments.
Thu 07-12-01