NAME EXPERT GIVES THUMBS UP TO ‘OPERATION ENDURING FREEDOM’

NAME EXPERT GIVES THUMBS UP TO ‘OPERATION ENDURING FREEDOM’



LOS ANGELES (Wireless Flash) – The U.S. government’s decision to change the name of its anti-terrorism military campaign is getting a thumbs up from an expert in naming things. Meredith Muncy of Vibrato Naming Incorporated says she prefers the new name, “Operation Enduring Freedom,” over “Operation Infinite Justice” because it’s “softer” sounding. Muncy says the more aggressive-sounding “Infinite Justice” might have fueled anti-American sentiments with its “imperialistic” overtones. The name expert says “Enduring Freedom” instills confidence in Americans because it assures them that freedoms lost after the terrorist attacks will be restored. Muncy also says the name sends a clear message to terrorists: “You haven’t beaten us and you’re not gonna.”

Wed 09-26-01