WAKE-UP CALL CAMPAIGN HOPES TO PERK UP COFFEE SALES

WAKE-UP CALL CAMPAIGN HOPES TO PERK UP COFFEE SALES

GLENDALE, Calif. (Wireless Flash) – Who needs alarm clocks when a major U.S corporation is willing to give you a free personalized “wake-up call”? The Nestle company is offering to do just that as part of a new marketing campaign for its “Frothe” coffee. Folks who sign up by calling 1-800-Nescafe will get a wake-up call at their preferred time every morning for three months – but there’s a small price to pay. The wake-up calls will also advise sleepyheads to log on to the company’s website to try and win prizes like a computer or mountain bike. Nestle is currently promoting the wake-up call program at college campuses in California and upstate New York.

Wed 09-26-01