PET ROCK INVENTOR RE-INTRODUCES NOVELTY STONES

PET ROCK INVENTOR RE-INTRODUCES NOVELTY STONES

SAN JOSE, Calif. (Wireless Flash) – Remember the Pet Rock craze that hit the world in 1975? Well, it’s making a comeback – but with an anti- violence twist. Pet Rocks are being thrown back onto the market for the first time in 26 years by the man who invented them, 64-year-old Gary Dahl. He says the new Pet Rocks are a kinder, gentler breed of stone thanks to a re-writing of the “owner’s manual.” The first Pet Rocks unleashed in August of 1975 came with a manual on “attack training” which, in light of the current situation, has been removed. Dahl says he created the first Pet Rock while drinking with some buddies who were griping about problems with their real pets. Within five months he sold 1 million Pet Rocks. He’s written about how he did it in a new book, Advertising For Dummies (Hungry Minds).

Wed 10-17-01