CHEESY MENTOS ADS TO MAKE A COMEBACK

CHEESY MENTOS ADS TO MAKE A COMEBACK

ERLANGER, Ky. (Wireless Flash) – Everything old is new again: Including those cheesy Mentos candy commercials that were 30-second melodramas. Back in 1999, Mentos scrapped the TV ad campaign that achieved cult status after the Foo Fighters spoofed it in a video, and the company started running more straightforward spots. But starting in January, the candy company is bringing back the corny “fresh goes better” jingle with cheesy new commercials aping the originals. Mentos marketing executive Bob Howard says the original “quirky ads” are identified worldwide and believes they’re more universal than the recent campaign. The new ads will make their national debut in January but are currently being sneak-previewed on ABC’s Jumbo Screen in Times Square, New York City.

Wed 12-26-01