Are You The Next Brawny Man?

Are You The Next Brawny Man?



NEW YORK (Wireless Flash) – The butch lumberjack featured on Brawny paper towels has cleaned up his last spill after 28 years on the job. Since its inception in 1974, Brawny’s packaging has featured the bronzed and mustachioed man that some ad insiders think looks like a 1970s porn star. However, the Georgia Pacific corporation recently purchased Brawny and now are trying to muscle the hunky icon out of a job and replace him with a real person. The company is taking applicants at brawnyman.com and the winning “Brawny man” will get his face on millions of paper towel packages. But the winner shouldn’t expect to clean up as a paper towel icon – it’s not a permanent gig. Georgia Pacific plans to reintroduce a modernized Brawny man a la Betty Crocker, because research shows Americans think he’s a nice, humble guy who’s strong and reliable but otherwise keeps to himself.

Tue 05-14-02