Steal my sunshine

Recently I watched an interview with that group Len who have that new one hit wonder out called "Steal My Sunshine" and this fellow (the lead lip-syncher) named, suitably, "The Burger Pimp" (I mean, who WOULDN'T want their name to be associated with something as respectable as pimping [or burgers for that matter]?) was talking about how the music video that is in five minute rotation on MTV was just a funny home movie that he just shot on the spur of the moment. This man is a liar.

1) No one shoots 35mm home movies, since the camera weighs close to a ton and costs upwards of $200,000 to rent. Plus, a 35mm camera typically requires a crew of at least three just to operate.

2) A number of scenes are professionally choreographed, especially the ones with professional actors.

3) Unless he decided to bring a crane with him, off the cuff, then there would have to be a good explanation for the number of crane shots in the video.

4) Rule: if you are caucasian, Canadian, and you talk like Snoop Doggy Dogg, then you are a filthy liar, regardless of what you have to say (even if it's "Yo Yo Yo, mah house is on fire, you dig?")

5) The merchandising tie in with the release of this video and its addition to the 'Go' soundtrack (which put the 'Hey kiddies look there is a brand spanking new group out called Len on our soundtrack' before the video or the single was even released) would be dubious for a coupla ghetto talkin' Canadians (one of whom decided to call himself "The Burger Pimp") to just coincidentally shoot a home movie and have it mass marketed.

In short, I say we burn down Capital Records to teach them a lesson.

Clearly, this is both a marketing gimmick designed for mass consumers to become mildly provoked by his title, which seems naughty with the title pimp at the end, but seems somewhat acceptable with the burger at the front, like he worked at McDonalds and he is likening working at McDonalds as a type of pimping. The fact is that working at MikkeyD's is actually closer to a form of prostitution than the authoritarian brutality of pimping (maybe he was a manager of a McDonalds and was pimping out employees on the side).

That is, he would never drop the word "burger" from his title and simply go around calling himself plain old "pimp," since he would probably get many angry letters from pimps across America saying, "Hey sissy boy, quit calling yo'self a pimp and go back to day care where you belong" (Pimp union #456 is quite vocal I hear).

It raises the question: "What, are you pimping out other members of your band? Do they get to sing your one hit wonder?"

I mean, he and Len are really nothing more than a blatant copy of the New Radicals... who are in themselves a mass marketed Coke-fed Tiger Beat one-hit-wonder gimmick designed to trick vaguely anti-authoritarian children out of their money.

- James McLuhan IV




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