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New 2001
Spring Fashion Trend: "T-shirts"
This year, fashion
shows worldwide are focusing on a stunning new Spring trend: “T-shirts.”
These very affordable, simple unisex garments, also known as “tee-shirts,”
are casual, short-sleeved collarless tops that take the form of a T when
spread out.
“The key is ‘casual,’”
said Giorgio Armani, a major fashion designer. “It's beautifully
simple in that regard. A hole for the head, two smaller ones for
the arms, and a large one for the body to fit up through.”
It may be hard to imagine
what this so-called “T-shirt” looks like without a diagram. Just
imagine your typical cross-stitch pique dress shirt—without the collar,
without the buttons, and with the sleeves cut just above the elbows.
Also, this shirt is often made entirely of cotton, with no particularly
special weaving pattern. You say you want a revolution?
“We are taking a very
big chance with this new product,” said Mark Weber, president of Van Heusen.
“People are tired of always wearing ties and silk jackets to go to the
store to get some cigarettes. And women are certainly fed-up with
wearing dresses made out of credit cards or wicker. We're banking
on the fact that people like to be comfortable. Nothing supplies
the comfort like ‘T-shirts.’ Did I say that right?”
As expected, consumers
are having mixed reactions.
“I'm so used to wearing
these spiraling lampshade-like dresses,” said Melody Parker, a fashionable
young 22-year-old. “I don't know if I can change.”
“I can't wait to get
my hands on these new, casual shirts,” said Hank Cooper, 42, of Los Angeles.
“It takes me forever to get dressed with my suede microfiber suits.”
Designers have already
started planning designs for the “T-shirts.” They are looking forward
to printing their company's logos, as well as catchy slogans, on them.
“We could do so much,”
said designer Ralph Lauren. “We could use ’T-shirts’ to express political
ideologies, to support sports teams, or even to tell jokes. How about
a shirt that lists ways to tell if you watch too much NASCAR? That
would be a gas!”
“T-shirts” will hit
major stores like Foley's and Wal-Mart later this month.
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